Fabletics has certainly made a name for itself as one for the most respected names in online fashion retailing. With the help of Kate Hudson, the retailer has managed to sell hundreds of millions worth of clothing to customers across the country. The secret of the success of Fabletics is often discussed, but anyone who’s paid attention knows how this came to be. Fabletics knows how to work its crowd and get the most bang for its buck. This has allowed Fabletics to enter an entirely new level of success it previously would never have seen. The crowd control is impressive, but the steps taken to realize it include lessons for just about every entrepreneur.
The secret to the crowd control of Fabletics is that they never seem to let their customers down. They are constantly trying to introduce their customers to something new and by extension give them something they can talk to their friends about. By having word of mouth spread to customers across the world, the’re building their brand in an organic, reliable way. People will remember what their friends say much more so than what they might have heard in a commercial or through some other media.
Obviously, the star power of Kate Hudson works wonders for this brand as well. When people see their favorite celebrity buying something, it’s only natural to want to participate themselves. Hence, the fans of Kate Hudson are now themselves becoming fans of Fabletics. They want to create their own sense of fashion, but they look at Hudosn for inspiration. This is yet another example of excellent crowd control. The creators of Fabletics learned this lesson very well working with Kimora Lee Simmons on JustFab. JustFab has already generated millions of dollars and Fabletics is likely to go the same route.
Achieving crowd control is something that any good retailer does, but keeping it is an entirely different job. That’s one area that Fabletics has proven exceptional in. They are able to give customers something thy’re willing to come back to time and time again. The success has been so great that Fabletics now has brick and mortar stores where customers can buy clothing meant just for them. It’s really changing the way other stores look at Fabletics and giving them a reputation for greatness that other brands simply can’t surpass. This reputation has maintained the store, but there is so much more to consider.
Another important trait of Fabletics is their fascinating ability to create products meant just for their customers. People respond much better to clothing meant just for them than they do to cookie cutter options. Fabletics is giving women across the world outfits designed to fit them no matter what. The crowd loves this and responds by giving even greater support. People clearly like what they have to offer and this isn’t going to change. The king of athletic wear is on the throne and it doesn’t look like there’s going to be anyone to take them down.